After Taylor Swift’s massive success with 1989, 2016 became a rough year for her after the edited phone call of Kanye West and Taylor Swift was released by Kim Kardashian. She won the Album of the year for the second time in 2016, becoming the first-ever female artist to win Album of the Year.
After this incident, Taylor Swift went out of the spotlight for a year because of all the hatred she received due to the scandal.
In 2017 she came back into the spotlight with her comeback album Reputation consisting of 15 tracks, the first song from Album to be dropped was “Look what you made me do” which broke all the records. The music video of “Look what you made me do” broke all streaming records on YouTube and was the most viewed music video in 24 hours.
The shooting of the video “Look what you made me do” costs around 12 million dollars, it was a very iconic music video being the first single off the album Reputation. Taylor Swift is known for her songwriting skills which depict her personal life even in this music video we see many Easter eggs depicting the story behind the music video which is the Kanye and Kim Kardashian drama.
The album won in the category American Music Awards for favorite album pop/rock in 2018 and Billboard music awards for top-selling album 2018.
The reputation Stadium tour in 2018 became the highest-grossing tour of North America of all time giving Taylor Swift a whopping 300 million dollars. Reputation sold 4.5 million copies as of 2019. The release of the “Look what you made me do” music video might be one of the most memorable events of pop music because of its high anticipation and as it’s come back album of Swift before that she had cleared her Instagram and Facebook and all social media accounts of any previous posts.
After her comeback album Reputation, her seventh studio album was Lover which was a very romantic-themed album. It had 18 songs in the standard version.
…To me, Fearless is not the absence of fear. It’s not being completely unafraid. To me, Fearless is having fears. Fearless is having doubts. Lots of them. To me, Fearless is living in spite of those things that scare you to death.
The singles of the album were “Me”, “You need to calm down” and the title track “lover”, and “The man” out of which three of them reached the top 10 of Billboard hot 100 and all the songs from the album Lover had reached hot hundred which was record-breaking for the all-time female record for the most number of entries in the top hundred categories. Lover sold around 3 million copies as of 2019 and was the best-selling Studio album, and was also certified as double Platinum. Taylor Swift became the world’s best-selling musician of 2019 .Lover was an emotional and free-spirited style. It was nominated for the best pop vocal album in the annual Grammy Awards. Lover won the favorite pop or Rock album at the American Music Awards of 2019.
Her eighth studio album Folklore- the quarantine album won Album of the Year of the Third Time. It was release in July 2020 with 16 tracks in standard version .Again swift breaking her own record, becomes the only Artist in the world to win the category of The album of the Year for the third time.
Folklore is a very different writing style for Taylor’s previous song writings. The songs are based on fiction, three of the songs- Cardigan, Betty, and August being love-triangle explaining mishaps in young- relationships. Folklore also won the Iheart music award for Pop album and the Danish Music Award for Internation Album of the year. The genre of this album is Indie music, and song impactful songwriting and deep meanings.
Evermore, Swift’s 9th studio album is the sister album of Folklore, the genre of the album being Indie and songs from both albums cohesive with each other. It was released in December 2020, with 3 singles namely Willow, Nobody no crime, and Coney Island. It can be easily said that both the Indie albums are lyrical masterpieces and Taylor Swift is regaining in all genres of music. Taylor Swift will not another famous singer-songwriter, but she will go down in history as an evolutionary artist, reigning the charts for decades now. In her 15 year career, she has released 9 studio albums with over 200 songs released officially. Taylor Swift will definitely be a name that will go down in histories like Micheal Jackson and The beetles have gone.
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