Is Shein Making a Come-back in Indian Market? Delhi High Court’s appeal for banning the selling of Shein products.
In June 2020, The government of Indian banned Shein along with 59 other Chinese apps due to privacy reasons which threatened the integrity of the Country. Among the 60 apps, Pub-g and Shein had the most number of users in India. Although the news of PUBG returning was heard a long time ago, and now it has been launched in India, there was no news of shein Coming back until twelve days ago.
Amazon Launching Shein

The promo of the Amazon Prime Day launches on 26th July, it shows the launch of shein products on Prime Day. Over the past year, there have been various discussions with shein coming back, and also its policies if it comes back. But now, shein tying up with Amazon takes off the burden of thought from all of us. It is not needed to be mentioned that Amazon is the best online shopping store, plus the shein clothing being back in India can be phenomenal. After the announcement, Instagram went crazy over shein coming back.

Nether less to say, Shein is a very famous Chinese fast fashion brand. This year Shein has surpassed even HnM and Zara in the race of fast fashion. The debate of whether fast fashion should be supported or not is another topic to be debated for another day. Shein was really a go-to place for fashionable clothes at a very cheap price though.

Although Shein is not fully coming back, it is stepping in by holding the hands of Amazon. This will mean no privacy regulation will be harmed, but still, the fashionable clothes of the brand will be purchasable. Also, the benefit here is, shein did have a messy customer service and return policy . Now it will not have to be dealt with while buying clothes as now, it will be administered by Amazon. Isn’t that relief?

Delhi High Court’s Appeal
amazonfashion

But on Friday, 23rd July, the Delhi High Court issued a plea to the central government and also sent an email to Amazon India for banning the selling of shein clothes of Amazon. The plea states that all partnerships of Amazon and Shein should be terminated for the time until Amazon is reverting with proof that no data of the country is being shared with the Chinese brand.

Amazon has been actively promoting the prime day sale of 26th and 27th July. They have also been   advertising the products of Shein on its website. It is needless to say, that advertising of the shein products on prime day sales has massively attracted eyes towards amazon.

Till now, no proceedings have been made due to the petition and neither has Amazon reverted. For now, it can be said that the launch of shein is still as per scheduled on 26th July. The comeback of Shein is a major anticipated event for now. With Shein gone, people had to shift to other brands like Myntra and Urbanic for fashion.  But shein’s return might hamper all of the sales of other apps too.

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